Description: Connected Strategy : Building Continuous Customer Relationships for Competitive Advantage, Hardcover by Siggelkow, Nicolaj; Terwiesch, Christian, ISBN 1633697002, ISBN-13 9781633697003, Brand New, Free shipping in the US The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realizethey have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them. Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements inoperational efficiencies and reshaping their industries. Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:--
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Restocking Fee: No
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Refund will be given as: Money Back
Book Title: Connected Strategy : Building Continuous Customer Relationships f
Number of Pages: 288 Pages
Publication Name: Connected Strategy : Building Continuous Customer Relationships for Competitive Advantage
Language: English
Publisher: Harvard Business Review Press
Subject: Leadership, Marketing / General, Communication Studies, Customer Relations, Management, Strategic Planning
Publication Year: 2019
Item Weight: 0 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Language Arts & Disciplines, Business & Economics
Author: Christian Terwiesch, Nicolaj Siggelkow
Item Width: 6.1 in
Format: Hardcover
