Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream C...

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Location: Interlochen, Michigan

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Item must be returned within: 30 Days

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Release Year: 1999

Book Title: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Number of Pages: 256 Pages

Language: English

Publisher: HarperCollins

Item Height: 1.1 in

Topic: Marketing / General, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General

Publication Year: 1999

Features: Revised

Genre: Technology & Engineering, Business & Economics

Item Weight: 6.4 Oz

Author: Geoffrey A. Moore

Item Length: 8.1 in

Item Width: 5.1 in

Format: Trade Paperback