Donald Trump: Master Apprentice by Gwenda Blair (English) Paperback Book

Description: Donald Trump by Gwenda Blair Gwenda Blair is the author of the bestselling "Almost Golden" and has written for "The New York Times, New York, Newsweek, " the "New York Daily News, Esquire, Smart Money, The Village Voice, " and other newspapers and magazines. She lives in New York City and teaches at Columbia University's Graduate School of Journalism. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description On the hugely successful hit reality TV show The Apprentice, Donald Trump tells his contenders that location and pricing are supremely significant. But in his own life, there have been other maxims: Do whatever it takes to win. Dont spare the chutzpah. Always use the superlative. Make everything into an advertisement for yourself. Whatever happens, always claim victory. Following these personal commandments, he has turned bragging, self-inflation, and showing off into competitive advantages that have brought him national and international renown. In Donald Trump: Master Apprentice, best-selling author Gwenda Blair recounts a true-life history with more twists and turns than any television producer could possibly imagine. Towering skyscrapers and glittering casinos, a luxury airline and a football-field-size yacht, steamy affairs and bitter lawsuits, near bankruptcy and stormy feuds -- all this and more are part of the life of Trump. An adaptation and update of her definitive biography, The Trumps, this new book provides fresh material on Donald Trumps brushes with bankruptcy, mammoth construction projects, and ever-expanding place in American life. Drawing on recent interviews with the celebrated real estate magnate, his associates, his rivals, and contestants from his television show, Blair offers new insight into the man who seems to have it all. For the first time, we also get a glimpse of the person who will ultimately decide the fate of the Trump brand: Donald Trump, Jr., the real-life apprentice who hopes to put his own imprint on his fathers empire. Author Biography Gwenda Blair is the author of the bestselling Almost Golden: Jessica Savitch And The Selling of TV News, and she has written for Politico, The New York Times, New York, Newsweek, the New York Daily News, Esquire, Smart Money, The Village Voice, Chicago Magazine, and other newspapers and magazines. She lives in Chicago and teaches at Columbia Universitys Graduate School of Journalism. Follow her @GwendaLBlair. Table of Contents Contents PrefaceChapter One: Born to CompeteChapter Two: Manhattan BoundChapter Three: From Brick Box to Glass FantasyChapter Four: The 28-Sided BuildingChapter Five: Gambling on Atlantic CityChapter Six: The Tallest Building in the WorldChapter Seven: Spinning out of ControlChapter Eight: Pulling Back from the BrinkChapter Nine: TrumpChapter Ten: The LegacyNotesBibliographyAcknowledgmentsIndex Review "A fine, highly informative, and respectable book about a despicable subject." -- "The San Diego Union-Tribune""Blair does a superb job explaining how Donald succeeded." -- "The Philadelphia Inquirer""Blair does an admirable job of showing us a slice of America through this one family....The book has the scope and depth of an excellent historical read." -- "Rocky Mountain News" (Denver) "Blair is relentless in examining and anatomizing Donald Trumps business dealings -- she has the assiduousness and grasp of Robert A. Caro....Shes also convincing on Donald Trumps private life." -- Robert Gottlieb, "The New York Observer""Blair neatly captures Trumps uncanny business instincts, as well as his competitiveness, chutzpah, cruelty, vulgarity and hucksterism. And she catches him in his lies, or what Trump himself calls truthful hyperbole." -- "The New York Times Book Review""It really is a helluva story, and its ably told by Blair." -- "New York Daily News""Rich, detailed, and informative, not only for those interested in business but also those who follow celebrity TV shows and gossip columns." -- "The Ottawa Citizen" Review Quote "Rich, detailed, and informative, not only for those interested in business but also those who follow celebrity TV shows and gossip columns."--The Ottawa Citizen Excerpt from Book DONALD TRUMP: MASTER APPRENTICE On a warm fall afternoon, the worlds most famous businessman sat next to a pile of 12-inch-tall male dolls. If this were somewhere other than New York City - the South American jungle, say, or ancient China - they might have been mud-and-twig fetishes designed to ward off evil or ceramic objects destined to accompany him into the afterlife. But it was Times Square in September 2004, and Donald Trump was launching a sales campaign at Toys R Us for a plastic action figure modeled in his likeness - more or less. Laser technology had provided the billionaires pursed mouth and bushy eyebrows, but a shoe-polish brown pompadour had replaced the famous orange comb-over and there were no genitals. No matter; despite its single-breasted suit and wing-tip shoes, the Apprentice Talking Donald Trump Doll is not really a replica, or even a toy. Instead, its a pint-sized, personal mentor for viewers of the hit reality television series, "The Apprentice," on which fresh-faced young contestants compete for a job with the Trump Organization. Embedded in the dolls chest is a digital sound chip that allows it to declare, in Trumps own voice, "Have an ego," "Think big," and other pithy bits of advice similar to those he offers each week on the show. What the doll doesnt reveal are the sources of Donald Trumps own extraordinary success. These include a number of lucky breaks, among them his fathers real estate wealth and political connections, his surname (changed by a prescient German ancestor from "Drumpf" to Trump) and his ex-wife Ivanas gift of a catchy nickname, "The Donald," which became instant newspaper fodder. But of equal importance are what we might call The Donalds Five Commandments: Do whatever it takes to win. Dont spare the chutzpah. Turn everything into an advertisement for yourself. No matter what happens, claim victory. And above all, always use the superlative. While hes heeded business basics like "Location, location, location," his own personal mantra is "Exaggerate, exaggerate, exaggerate." Following these guidelines, hes carved out a career in self-aggrandizement that has netted him fortune, fame and enthusiastic fans. Hundreds of them showed up for the one-time-only opportunity to plunk down $26.99 for a doll and The Donalds autograph in metallic gold across the face of the dolls box. They knew him from "The Apprentice" as the archetypal boss: ready to pounce on mistakes, dismissive of excuses and ever aware of the bottom line. What they didnt know was that behind this most recent claim to fame lay a life history with more twists and turns than any television producer could possibly imagine. Nor did they know that Trump himself had been a lifelong apprentice to a powerful man whom he had admired, rebelled against, studied, competed with, and eventually surpassed. "I wanted to do what my father did, but bigger, better, stronger, higher, everything, right? Fifteen years earlier, that mentor had watched with a bewildered look as Donald sat in another Manhattan toy store, F.A.O. Schwartz, and autographed a Monopoly-like board game with his name and face on it. The man was Donalds father, Fred Trump. Like his son, he was in real estate. Also like his son, he was immensely wealthy. But he had made his money building ordinary homes for ordinary people, not by constructing super-luxury apartments, running casinos, engaging in financial manipulations and turning himself into one of the most celebrated figures of the century. Whereas the erstwhile apprentice lived in the center of photographers lenses, his master existed outside the medias glare. The two mens lives were vastly different - as different as business in the middle of the twentieth century and at its end, as different as the America of the World War II era had become as the cold war drew to a close. This apprentice did not always follow his masters advice. When Donald ignored his fathers old-fashioned, all-brick aesthetic in favor of modern, glass-walled skyscrapers, he achieved great success; when he disobeyed his fathers financial precept s and signed personal financial guarantees for nearly $1 billion, he created a disaster. Only a year after the F.A.O. Schwartz event, Donalds empire lay in shambles. But unlike other magnates of the time, he emerged from financial turmoil to create a second, virtual empire. He would no longer own everything with his name on it; instead, he would market himself as the embodiment of the American dream of wealth and fame. He would be the peoples billionaire: the personality brand created by the dark suit, the improbable hair-do, and the over-the-top description of every undertaking as the worlds most fantastic, amazing and incredible. Only a dozen years earlier, many had considered him finished, but his current life seemed to be, quite literally, gold-plated. To the contestants on his show as well as the world at large, he seemed the quintessential man in charge. But the reason he had survived and flourished was that he had, once again, been an apprentice, resolutely adhering to his fathers most fundamental rule: No matter what happens, never, ever give up. November 2004 Details ISBN1416546545 Short Title DONALD TRUMP Pages 320 Publisher Simon & Schuster Language English ISBN-10 1416546545 ISBN-13 9781416546542 Media Book Format Paperback DEWEY B Residence New York, NY, US DOI 10.1604/9781416546542 Imprint Simon & Schuster Place of Publication New York, NY Country of Publication United States AU Release Date 2007-10-03 NZ Release Date 2007-10-03 UK Release Date 2007-10-03 Illustrations black & white illustrations Subtitle Master Apprentice Audience General Author Gwenda Blair Year 2007 Publication Date 2007-10-03 US Release Date 2007-10-03 We've got this At The Nile, if you're looking for it, we've got it. 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