Engaging content on Instagram. Best filter choice for the increase of photo view

Description: Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users by Ilona Maties Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,6, Stenden University, course: Bachelor of Business Administration/ Bachelor of Art, language: English, abstract: The social media world has increased fast and people become overwhelmed with information. Since images play an important role in the social media world, organizations have the opportunity to create a profile at the social media network Instagram to post filtered and non filtered photos, to engage its users to view, like and comment those. Photo filters that increase warmth, exposure and contrast get more likes and comments because they elicit feelings of arousal and excitement. This theory can be attributed to the filters colours, since red, orange, and yellow lead to states of arousal and excitement. Next to that, sport fans enjoy images in black&white and sepia. The sport company S is a client that has wished an Instagram profile from the company 12s. For that reason, the management did send many sport related photos to the media firm, which they can post at their profile. However, the employees who are responsible for the Instagram profile are not sure if they should keep the images original or edit them with filters. If they edit photos, they can choose between filters, what makes the choice harder, since they do not know which filter viewers like. For solving that problem, a research was needed to give recommendations to the organization 12s for the best filter choice by analysing appealing colours and filters of lively Instagram users that are interested in sport and leisure via an experiment. For the experiment, two groups were randomly chosen, which were as similar as possible. All participants had to be interested in sport&leisure. One group had to answer questions about original photos and the second group about edited photos. 16 images were posted in original and edited at the Instagram profile Bachelor_Workout, FORMAT Paperback LANGUAGE English CONDITION Brand New Long Description Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,6, Stenden University, course: Bachelor of Business Administration/ Bachelor of Art, language: English, abstract: The social media world has increased fast and people become overwhelmed with information. Since images play an important role in the social media world, organizations have the opportunity to create a profile at the social media network Instagram to post filtered and non filtered photos, to engage its users to view, like and comment those. Photo filters that increase warmth, exposure and contrast get more likes and comments because they elicit feelings of arousal and excitement. This theory can be attributed to the filters colours, since red, orange, and yellow lead to states of arousal and excitement. Next to that, sport fans enjoy images in black&white and sepia. The sport company S is a client that has wished an Instagram profile from the company 12s. For that reason, the management did send many sport related photos to the media firm, which they can post at their profile. However, the employees who are responsible for the Instagram profile are not sure if they should keep the images original or edit them with filters. If they edit photos, they can choose between filters, what makes the choice harder, since they do not know which filter viewers like. For solving that problem, a research was needed to give recommendations to the organization 12s for the best filter choice by analysing appealing colours and filters of lively Instagram users that are interested in sport and leisure via an experiment. For the experiment, two groups were randomly chosen, which were as similar as possible. All participants had to be interested in sport&leisure. One group had to answer questions about original photos and the second group about edited photos. 16 images were posted in original and edited at the Instagram profile Bachelor_Workout, Details ISBN3668728275 Author Ilona Maties Pages 44 Publisher Grin Verlag Year 2018 ISBN-10 3668728275 ISBN-13 9783668728271 Format Paperback Publication Date 2018-05-30 Imprint Grin Verlag Illustrations Illustrations, black and white Language English Audience General/Trade We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159626970;

Price: 75.39 AUD

Location: Melbourne

End Time: 2025-02-09T09:50:49.000Z

Shipping Cost: 9.2 AUD