Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Bo

Description: Entertainment Science by Thorsten Hennig-Thurau, Mark B. Houston Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description The entertainment industry has long been dominated by legendary screenwriter William Goldmans "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. Publisher Description The entertainment industry has long been dominated by legendary screenwriter William Goldmans "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disneys recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia UniversityEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data cant be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of LeipzigEntertainment Sciences winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.Allègre Hadida, Associate Professor in Strategy, University of Cambridge Author Biography Dr. Thorsten Hennig-Thurau is Professor of Marketing and Media Research and holds the Chair for Marketing & Media Research at the University of MÜnsters prestigious Marketing Center. Prior to joining the University of MÜnster in 2010, he was a professor at the Bauhaus University of Weimar and served as a part-time Research Professor of Marketing at City University Londons Cass Business School for ten years. Dr. Hennig-Thuraus academic work focuses on the entertainment industries and the consequences of digitalization, such as the role of social media for firms and consumers; he teaches entertainment and media marketing classes, along with courses on branding and innovations. Dr. Mark B. Houston (Ph.D. Arizona State University; M.B.A. University of Missouri; B.S. Southwest Baptist University) is Professor of Marketing at Texas Christian University, where he holds the Eunice and James L. West Chair in Marketing. He is alsoVisiting Professor of Marketing at University of MÜnster, and a member of the CSL Research Faculty, Center for Services Leadership, Arizona State University. Dr. Houston previously served as Professor of Marketing at Texas A&M University (where he was also Head of the Marketing Department), University of Missouri-Columbia, where he held the David and Judy ONeal MBA Professorship, Saint Louis University and Bowling Green State University. Details ISBN 3319892908 ISBN-13 9783319892900 Title Entertainment Science Author Thorsten Hennig-Thurau, Mark B. Houston Format Hardcover Year 2018 Pages 865 Edition 1st Publisher Springer International Publishing AG GE_Item_ID:140261552; About Us Grand Eagle Retail is the ideal place for all your shopping needs! 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