Description: Entrepreneurship As Strategy : Competing on the Entrepreneurial Edge, Paperback by Meyer, G. Dale (EDT); Heppard, Kurt A. (EDT), ISBN 076191580X, ISBN-13 9780761915805, Like New Used, Free P&P in the UK
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.
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Book Title: Entrepreneurship As Strategy : Competing on the Entrepreneurial E
Number of Pages: 168 Pages
Publication Name: Entrepreneurship As Strategy: Competing on the Entrepreneurial Edge
Language: English
Publisher: SAGE Publications INC International Concepts
Item Height: 228 mm
Subject: Business
Publication Year: 2000
Type: Textbook
Item Weight: 230 g
Author: G. Dale Meyer, Kurt Allen Heppard
Item Width: 152 mm
Series: Entrepreneurship & the Management of Growing Enterprises
Format: Paperback
