Like, Comment, Share, Buy: The Beginner's Guide to Marketing Your Business with

Description: Like, Comment, Share, Buy by Jonathan Creek Take your video marketing to the next level with this practical and insightful resource Like, Comment, Share, Buy: The Beginners Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your companys brand to the forefront of your customers imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit. Providing a fully interactive experience for readers through the books video companion app, Like , Comment, Share, Buy contains an approachable and comprehensive method to unlock the power of online video and discusses topics like: How to make social media videos with just your smartphone The formula to creating contagious, compelling and viral content The scientific research underlying the authors approaches to social media The tools and tips to marketing your small business on social media Perfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, Like, Comment, Share, Buy provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile. FORMAT Paperback LANGUAGE English CONDITION Brand New Back Cover What makes a video go viral? Is it the star power? Is it the production values? Or is it something else entirely? Like, Comment, Share, Buy reveals the proven strategies for creating powerful marketing videos for social media--videos that will grab your customers attention and call them to take action, whether it be to share or buy your product. Making a video go viral isnt some dark art that costs a bomb, but it does take careful thought and planning. By unpacking the art of video storytelling and revealing trade secrets, author Jonathan Creek will show you how to make video that fits your brand and your audience on any budget. Discover how to: make engaging videos that drive business results create contagious content as unique as your company produce and publish your videos dissect videos to understand their success practice and apply your video marketing knowledge. The appetite for compelling videos on social media is growing by the day. Like, Comment, Share, Buy is the essential guide to harnessing psychology to make videos that effectively market your products and ideas. Flap What makes a video go viral? Is it the star power? Is it the production values? Or is it something else entirely? Like, Comment, Share, Buy reveals the proven strategies for creating powerful marketing videos for social media--videos that will grab your customers attention and call them to take action, whether it be to share or buy your product. Making a video go viral isnt some dark art that costs a bomb, but it does take careful thought and planning. By unpacking the art of video storytelling and revealing trade secrets, author Jonathan Creek will show you how to make video that fits your brand and your audience on any budget. Discover how to: make engaging videos that drive business results create contagious content as unique as your company produce and publish your videos dissect videos to understand their success practice and apply your video marketing knowledge. The appetite for compelling videos on social media is growing by the day. Like, Comment, Share, Buy is the essential guide to harnessing psychology to make videos that effectively market your products and ideas. Author Biography Jonathan Creek is an award-winning investigative journalist, trusted consultant and TED speaker. Jonathan is considered a leading expert in mass consumption media, communications and brand storytelling. Table of Contents Foreword ix Authors note xv Part I: Videology: The study of video and human behaviour 1 1 The struggle for attention 5 2 Content is King? 21 3 Sharing: A modern-day mystery 31 4 Context: Pixels with purpose 45 5 Likes, Comments, Action 63 Part II: The Virable formula: Unlocking your Viral DNA 73 6 Stay on target 77 7 Brand story clarity 91 8 Rules of engagement 107 9 The art and science of storytelling 115 10 Emotional buy-in 139 11 Triggered 159 Conclusion 173 The Virable framework 177 About the author 179 Index 181 Details ISBN0730390012 Author Jonathan Creek Publisher John Wiley & Sons Language English Year 2021 ISBN-10 0730390012 ISBN-13 9780730390015 Format Paperback Audience General/Trade Short Title Like, Comment, Share, Buy Subtitle The Beginners Guide to Marketing Your Business with Video Storytelling Pages 208 Publication Date 2021-01-01 DEWEY 658.872 UK Release Date 2021-01-06 Imprint John Wiley & Sons Australia Ltd Place of Publication Milton, QLD Country of Publication Australia AU Release Date 2021-01-06 NZ Release Date 2021-01-06 US Release Date 2021-01-12 We've got this At The Nile, if you're looking for it, we've got it. 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