Description: Marketing of High-Technology Products and Innovations, Hardcover by Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley, ISBN 0136049966, ISBN-13 9780136049968, Used Good Condition, Free shipping in the US For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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Book Title: Marketing of High-Technology Products and Innovations
Number of Pages: 576 Pages
Publication Name: Marketing of High-Technology Products and Innovations
Language: English
Publisher: Pearson Education
Subject: Marketing / General, Technical & Manufacturing Industries & Trades
Item Height: 1.1 in
Publication Year: 2009
Item Weight: 39.5 Oz
Type: Textbook
Item Length: 10 in
Subject Area: Technology & Engineering, Business & Economics
Author: Sanjit Sengupta, Stanley Slater, Jakki Mohr
Item Width: 8 in
Format: Trade Paperback
