Myths of Marketing: Banish the Misconceptions and Become a Great Marketer

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Myths Of Marketing: Banish The Misconceptions And Become A Great MarketerISBN13:9780749483913ISBN10:0749483911Author:Leboff, Grant (Author)Description:It's Common Knowledge That Marketing Is Nothing But Advertising, And If Your Business Comes Through Word Of Mouth Then You Don't Need Marketing Anyway Besides, Everyone Knows That Social Media Is The Best Form Of Free Marketing There Is Don't They? The World Of Marketing Is Abound With A Staggering Number Of Misconceptions, Fallacies And Falsehoods In Myths Of Marketing, Recognized Industry Expert Grant Leboff Takes Readers On A Fascinating And Entertaining Journey Through Some Of The Most Deeply Entrenched Stereotypes That Exist In The Industry, From The Idea That Sales And Marketing Are Basically The Same And That Getting People's Attention Costs A Lot Of Money, To The Notion That Demography Is The Best Way To Segment Your Market And 'Content Is King' Using A Combination Of Academic Research, Amusing Examples And Industry Case Studies, Myths Of Marketing Effectively Debunks Many Of The Most Pervasive Myths And Assumptions, Leaving Readers With A Clearer, More Perceptive Understanding Of Marketing As A Whole, To Improve Their Own Practice And Marketing Strategy Readers Can Enhance Their Marketing Practices With A Thought-Provoking And Readable Overview Of Some Of The Most Pervasive Myths In The Marketing Industry, Equipping Them With Well-Researched And Practical Insights Binding:Paperback, PaperbackPublisher:KOGAN PAGEPublication Date:2020-01-28Weight:0.7 lbsDimensions:0.61'' H x 9.21'' L x 6.14'' WNumber of Pages:224Language:English

Price: 22.11 USD

Location: USA

End Time: 2024-10-02T17:39:58.000Z

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