Description: Rethinking Marketing Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Towards Critical Marketing Accountings Author(s): Douglas Brownlie, Michael Saren, Robin Wensley, Richard Whittington Format: Paperback Publisher: SAGE Publications Ltd, United Kingdom Imprint: SAGE Publications Ltd ISBN-13: 9780803974913, 978-0803974913 Synopsis `This is an important text. It brings together critical reflections on the discipline?s contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing? - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .
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Book Title: Rethinking Marketing
Number of Pages: 288 Pages
Language: English
Publication Name: Rethinking Marketing: Towards Critical Marketing Accountings
Publisher: SAGE Publications LTD
Publication Year: 1999
Subject: Marketing
Item Height: 234 mm
Item Weight: 430 g
Type: Textbook
Author: Richard Whittington, Robin Wensley, Douglas Brownlie, Michael Saren
Item Width: 156 mm
Format: Paperback
