Streaming, Sharing, Stealing: Big Data and the Future of Entertainment by Michae

Description: FREE SHIPPING UK WIDE Streaming, Sharing, Stealing by Michael D. Smith, Rahul Telang How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back." The authors explain gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed."-The Wall Street Journal"Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires."-Financial TimesTraditional network television programming has always followed the same script- executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflixs House of Cards. Netflix gauged the shows potential from data it had gathered about subscribers preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. Were living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected- pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line- follow the data. Author Biography Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon Universitys Heinz College. He is Codirector (with Rahul Telang) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.Rahul Telang is Professor of Information Systems and Management at Carnegie Mellon Universitys Heinz College. He is Codirector (with Michael D. Smith) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon. Review [The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.—The Wall Street Journal Promotional Streaming, Sharing, Stealing is a must-read for anyone wanting to understand how technology is reshaping the entertainment industries. -- Chris Anderson, CEO, 3D Robotics, author of The Long Tail Smith and Telang have long been recognized as leading experts on the economics of the entertainment industry. Now they have distilled their findings from a decade of research about how the Internet is disrupting entertainment into a readable, authoritative, and insightful book. Anyone who wants to understand the uneasy relationship between tech and entertainment should read this book. -- Hal Varian, Chief Economist, Google This book should spark a revolution of evidence-based decision making across the entertainment industries. -- David Boyle, EVP Insight at BBC Worldwide; formerly with HarperCollins and EMI Music Smith and Telang are at the forefront of data analytics in the entertainment industry, and have produced a clear-eyed explanation of why big data are changing the industry, and how firms can use data analytics to profit from this change. -- Matt Geiser, CTO, Legendary Pictures Streaming, Sharing, Stealing identifies the many ways technology is changing the entertainment business, and how these changes are shifting the foundations of our industry. If you work in publishing, music, or film, you need to read this book. -- Ruth Vitale, CEO, CreativeFuture Streaming, Sharing, Stealing examines the rise of data-driven marketing and the ability of artists to control content creation and distribution, which is completely disrupting entertainment industry norms. A must-read for any content creator. -- David A. Bossert, producer and creative director at The Walt Disney Studios Review Quote [The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed. Details ISBN0262534525 Author Rahul Telang Pages 232 Audience Age 18 Publisher MIT Press Ltd Year 2017 ISBN-10 0262534525 ISBN-13 9780262534529 Format Paperback Imprint MIT Press Subtitle Big Data and the Future of Entertainment Place of Publication Cambridge, Mass. Country of Publication United States Media Book DEWEY 302.234 Affiliation Carnegie Mellon University Series The MIT Press Short Title Streaming, Sharing, Stealing Language English UK Release Date 2017-08-25 Publication Date 2017-08-25 AU Release Date 2017-08-25 NZ Release Date 2017-08-25 US Release Date 2017-08-25 Alternative 9780262034791 Audience Undergraduate Illustrations 8 figures, 5 tables; 13 Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:137695422;

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End Time: 2025-01-09T03:10:13.000Z

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